BLUMEA BEAUTY Founder Shirley Tang
After a personal struggle with severe skin reactions, Shirley founded BLUMEA BEAUTY to bring safe and clean skincare to everyday life. Her ambition is to create gentle formulas that put sensitive skin first and make professional care accessible right at home.
Hi, I am Shirley.
I use nearly 400 sheet masks a year. Skin care is a huge part of my routine, but a few years ago, a bad reaction to a popular mask left my face red, swollen, and sensitive.
That was a turning point for me. I looked at the market and realized how hard it was to find transparent, safe ingredients. Many brands use cheap raw materials and mark up the prices heavily. Going to a beauty salon works, but not everyone can afford it.
So I decided to make my own. I wanted a mask with ingredients so clean that even the most sensitive skin could use it safely. I spent months researching formulas and testing them on my own face. Good ingredients are not cheap. There were times I wanted to give up, but my husband supported me to keep going. I refused to launch a product just to make quick money and use customers to test the formula. I waited until I had something I was proud to use every day.
My friends noticed my skin improving and asked what I was using. I told them it was my own formula with no packaging. They pushed me to share it with the world.
That is how Blumèa was born.
